How it works
What Steward does
Steward is an AI receptionist for businesses. You describe it in your own words, it learns your business from your website, and it answers your phone in Swedish or English: it answers questions, books appointments into your calendar, transfers calls to the right person and sends you a summary of every call. No code, no setup fees.
Follow a call
Hi, you've reached Nordic Hair — I'm the salon's AI receptionist. How can I help?
Your receptionist answers within seconds, 24/7, every day of the year — and handles any number of callers at the same time, so nobody waits in a queue. The greeting is yours, and it always tells the caller they're speaking with an AI.
Hi, you've reached Nordic Hair — I'm the salon's AI receptionist. How can I help?
No "press 1 for bookings". Callers just say what they want. Steward detects whether they speak Swedish or English, replies in real time, and stops to listen if they interrupt — just like a real conversation.
Hi! I'd like a haircut on Friday, if you have time.
Import your website and Steward knows your services, prices, opening hours and contact people. It never makes things up: if it doesn't know, it says so, offers a callback, and flags the question for you so you can teach it the answer.
Do you do beard trims too?
We do — a beard trim is 250 kr and takes about 20 minutes. Want me to add it?
Steward checks your opening hours and real availability while the caller is on the line, and books the slot right away. Sync your existing calendar so it never double-books, and if the week is full it can put the caller on a waitlist for an earlier time.
Friday at 14:00 is free. Shall I book a haircut and beard trim for you?
Yes please!
The customer gets an SMS confirmation with a link to cancel if plans change. You get an email with a calendar invite, and the booking shows up in your Steward booking calendar.
Tell Steward who handles what, and it transfers the call when the caller needs a human — to the right colleague, not just a switchboard. If nobody picks up, it takes a message and logs a callback request for you.
Could I talk to Anna about colouring?
Of course — I'll put you through to Anna now.
Each call is logged with a full transcript and summary. Get after-call summaries by email, in Slack or to your own system via webhook, and see statistics on calls, bookings and the questions callers ask most.
Every feature
From description to working receptionist in minutes.
Chat with the builder like you'd brief a new employee. No flows, no templates, no code.
Paste your URL and Steward learns your services, prices, opening hours and contact people.
Suggests improvements, spots gaps in what your receptionist knows and makes changes for you.
Call your receptionist from your computer and hear exactly how it sounds before going live.
Edit a draft safely while the live version keeps answering, then publish when you're happy.
Choose from a range of lifelike voices, or use a custom voice on Premium.
A conversation that feels human.
Nights, weekends and holidays — every call gets answered.
Ten people calling at once? All ten get an answer, no queue.
Detects the caller's language automatically and replies in it.
Streams its answers and stops to listen when the caller talks over it.
Sticks to your information. When it doesn't know, it says so and offers a callback.
Adjust how patiently it waits, how easily it can be interrupted and how it reads out numbers.
Get a real number for your receptionist, or forward your existing number to it.
Appointments that land straight in your calendar.
Checks real availability and books the slot while the caller is on the line.
Connect your existing calendar so busy times are respected and nothing is double-booked.
The customer gets a text confirming the time, with a link to cancel.
You get every booking by email, ready to add to your calendar in one click.
When the week is full, callers can join a waitlist for an earlier slot.
See, add and manage bookings in the dashboard, and export them as CSV.
The right call to the right person.
Forwards callers to the right colleague or department based on what they need.
If nobody can take the call, Steward takes a message and logs who to call back.
Get notified about new bookings, callback requests and anything that needs you.
Know what your callers want.
Every call saved with caller number, duration, transcript and summary.
Call volume, bookings and trends over time.
See the questions your receptionist couldn't answer — and teach it in one click.
Send a summary of every call by email, to Slack or to your own system via webhook.
Let your receptionist fetch information from your own system during the call.
Build your own integrations on Premium.
Built for real businesses.
One per location, department or brand — up to unlimited on Premium.
Invite colleagues to build and manage a receptionist together.
Switch a receptionist off and on with one click.
Build and test for free. Plans start at 149 kr/month plus call minutes.
Questions
Steward is an AI receptionist for businesses. It answers your phone 24/7 in Swedish or English, answers questions about your business, books appointments into your calendar, transfers calls to the right person and sends you a summary of every call.
Any business that gets phone calls it can't always answer — hair salons, clinics, dentists, craftsmen, restaurants, hotels, consultancies and more. It works for a one-person business as well as a company with several locations.
Yes. It checks your opening hours and real availability during the call, books the slot, sends the customer an SMS confirmation and emails you a calendar invite. It can sync with your existing calendar to avoid double bookings.
Yes. Steward speaks Swedish and English and automatically replies in the language the caller uses.
No. You describe your receptionist in your own words and import your website — Steward builds the rest. Most businesses have a working receptionist in a few minutes.
Building and testing is free. Paid plans start at 149 kr per month plus the call minutes you need.
Yes. Every Steward greeting tells the caller they're speaking with an AI receptionist.
Build and test it for free. No credit card needed.