About us
We believe every business deserves a receptionist that never sleeps.
We were tired of bad phone service — endless hold music, robotic menus, and businesses losing customers simply because no one picked up. So we set out to build AI receptionists for them.
Along the way, we discovered how genuinely complicated that was with the tools out there. That's when we decided: creating your own AI receptionist should be as effortless as a feather — for a one-person shop and a growing company alike, with zero coding knowledge required.
Founded
2026
Based in
Sweden
Founders
2
The idea
Two founders, tired of watching small businesses lose customers to a ringing phone.
First receptionist built
From description to a working AI receptionist in minutes, not months.
Today
Any business — one person or a hundred — can build their own AI receptionist. No code, no consultants, no waiting.
The problem we solve
Every missed call is a lost customer.
Swedish small business owners miss up to four in ten incoming calls during business hours. Not because they don't want to answer — but because they're in a meeting, helping a customer, handling a delivery, or simply don't have the capacity.
An outsourced answering service can cost $500–$1,000 a month and rarely gives the right answers. Hiring a full-time receptionist costs far more. Steward solves it for a fraction of the cost — and with better results.
of incoming business calls go unanswered during working hours.
"We sat down and asked: why does it have to be hard to create an AI receptionist? It should take minutes, not months."
Our idea
Describe your receptionist in your own words. Steward handles the rest.
Instead of configuring complicated flows and templates, you simply write who your receptionist should be. Import your website and it instantly knows your services, opening hours and contact people.
Steward turns that into a fully functioning AI receptionist — with a real phone number — in minutes. When a booking is made, you receive an email with a calendar invite and the customer gets an automatic SMS confirmation. No code. No integrations. No IT department.
Our vision
A world where automation benefits everyone — not just the big ones.
Automation is changing how businesses work. But the tools that make a real difference have long been reserved for those with the resources to implement them. Steward turns that around.
We want to show that it doesn't have to be complicated. With a simple description — in your own words — you have a fully functioning AI receptionist in minutes. No code. No consultants. No IT department.
Our vision is a world where the size of your business doesn't determine the quality of your customer service. Where a pizzeria, a hairdresser and a law firm can all offer the same professional experience to their customers — around the clock.
Our mission
Professional customer service should be available to everyone.
No one should have to choose between answering the phone and doing their job. Steward's mission is to remove that choice entirely — by making it easier than ever to set up an AI receptionist that sounds and behaves exactly how you want.
With plans tailored for everything from the sole trader just getting started to the fast-growing company with high demands, Steward meets you where you are — and grows with you.
Small business
A hairdresser or dentist who wants a receptionist that answers even when the chair is full.
Mid-size company
A hotel or clinic that needs to handle many calls without hiring more staff.
Growing business
A consulting or tech company that wants to scale customer contact without scaling costs.
How we work
Simple on the surface. Powerful inside.
Simplicity first
We believe the hardest thing is making things simple. Every feature in Steward starts with the question: can we make it simpler?
Built for real situations
We talk to real business owners. We test against real calls. Steward isn't built in a vacuum — it's built for what your workday actually looks like. That's why we built email notifications, SMS confirmations and calendar invites into the core, not as add-ons.
Always improving
AI technology moves fast. We move with it. Every week we make Steward a little smarter, a little faster, a little better at representing you.
The team
The people behind Steward.
A small, dedicated team passionate about making AI accessible to everyone.
Vincent Ahlm
Co-founder
Dante Rudinsson
Co-founder
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